Digital Media Program Manager | Somos Votantes and Somos PAC
At Somos Votantes, I’ve had the privilege of leading impactful projects aimed at connecting with and empowering the Latino community. As a Latina myself, I’m passionate about investing time and resources into providing Latinos with the tools and opportunities they need to engage in our democracy, something I believe in deeply from personal experience. I managed a network of over 100 Latino creators and activated more than 50 across four campaigns, creating content that truly speaks to Latino communities and those on the margins. With a significant budget, I handled everything from strategy to execution. I also managed and developed all of our organic creative, collaborated with state teams on in-state events, and developed the entire digital department with effective systems and processes. Connecting with creators has been a key focus of mine, and over time, I’ve gained a lot of expertise in building meaningful relationships with them.
Member Board of Directors | Progressive Leadership Initiative Education Fund (PLIEF)
As a member of the Board of Directors for PLIED, I work alongside a dedicated team to support the mission of empowering the next generation of progressive leaders through education, advocacy, and strategic partnerships.
Digital Manager | The Hub Project
At The Hub Project, I managed several creator programs focused on the economy and giving communities a platform in key advocacy campaigns. I collaborated closely with our paid media team, vendors, and agencies, helping craft custom messaging that creators could personalize and amplify through their own storytelling. I also led all Spanish-language content across my department to ensure we were effectively authentically connecting with our target audience. In addition, I oversaw the development and maintenance of multiple campaign websites and coordinated SMS texting programs. I also led our intern program for two years, providing them with the tools and mentorship needed to grow professionally, which resulted in a 90% post-graduate hiring rate.
Digital Director | Blue Future + Youth Progressive Action Catalyst
I started at Blue Future as their first intern in 2018, and after graduating college, I rejoined the team, working my way up to becoming the Digital Director. This journey is really special to me because I know the power young people have in politics, and it’s been an honor to help harness that power. I led virtual training programs for over 1,100 youth organizers during my time there, focusing on organizing tactics, issue advocacy, and voter engagement. Together, we connected with over 670,000 voters during the 2020 election cycle. I also created the Alumni and Professional Development Center, providing career guidance and leadership training for our network. I was also in charge of our digital strategy across social media, helping 53 progressive campaigns expand their reach and winning over half of those elections.